Blue Line Holdings, Inc.

What they do

Blue Line was formed on May 16, 2024, and is in the development stage. Its only operating asset is an exclusive license, signed in July 2024 with Monarch Media, to distribute CocoLove water in France. CocoLove water is a 100% organic coconut flavored water with no added sugar, flavors or colors, packaged in cans. The company plans to buy finished product from Monarch Media, which ships from its bottling plant to locations Blue Line designates.

Revenue drivers

• CocoLove water distribution in France — The company's only product line; it has not begun marketing or distribution and has generated no revenues to date.
• Royalty structure on CocoLove net sales — Blue Line pays Monarch Media 10% of net sales between $100,000 and $500,000, 7% between $500,000 and $1,000,000, and 4% above $1,000,000, with no royalty on annual net sales under $100,000.
• Potential future licensing or acquisitions — Management states it may seek licensing agreements for functional beverages or products outside the beverage market, and may acquire complementary assets; none are specified or in place.

Recent performance

For the three months ended March 31, 2026, Blue Line reported a net loss of $16,681, compared with a net loss of $9,902 in the prior-year period; the increase was primarily due to $5,000 of interest expense on promissory notes. For the nine months ended March 31, 2026, the net loss was $65,109, versus $82,718 a year earlier, which included $55,987 of professional fees tied to an S-1 registration statement and $20,000 related to the CocoLove license. Annual net income for 2025 was negative $106,125, or $0.11 per diluted share, with operating cash flow of negative $83,878. At March 31, 2026, cash was $7,682, total liabilities were $84,197, and shareholders' equity was negative $67,415.

Strategy

Management intends to market CocoLove water in France through social media aimed at young urban professionals, various media channels, college and university promotions, and in-store promotions. Planned distribution channels are grocery stores, convenience stores, restaurants, vending machines, and local distributors. The company expects to spend approximately $100,000 over the next twelve months on marketing and distribution and plans to initially target distributors and resellers to limit inventory and warehouse costs. It has performed preliminary research into French distributors and retailers but has not begun marketing or distribution. Broadly, it plans to pursue additional licensing agreements and acquisitions, and it has funded operations mainly through promissory notes and equity issuance.

Risks

• Development-stage, no revenue — Blue Line has no revenues to date and an unproven business plan, with no assurance it will ever be profitable.
• License is not exclusive against Monarch Media — Monarch Media may sell CocoLove water in France through its own sales channels with no obligation to compensate Blue Line, which could take sales away.
• Need for additional capital — The company states it will need additional capital from securities sales, third-party loans or CocoLove sales, and any equity issuance would dilute existing holders.
• No operating experience in France — Management has no experience operating in France, where the business faces currency, repatriation, tariff and trade-restriction risks; no marketing or distribution has begun.

Outlook

Management expects to spend approximately $100,000 over the next twelve months to market and distribute CocoLove water in France. It has not yet begun marketing or distribution and plans to start by targeting distributors and resellers. The license can be terminated by Monarch Media if annual royalties paid by Blue Line are not at least $5,000 within each twelve-month period beginning July 2025. The company says it will need additional capital to implement its plan.