Bumble Inc.

What they do

Bumble operates a family of apps—Bumble, BFF (formerly Bumble For Friends), and Badoo—that enable online dating and friendship connections. The apps monetize via a freemium model where basic use is free and members pay for subscriptions or in-app purchases for premium features. Revenue is generated primarily from paying users across these apps.

Revenue drivers

• Bumble App — Largest revenue segment; $171.7M in Q2 2026 (down 14.7% YoY). Monetizes via subscriptions and in-app purchases; had 2.08M paying users in Q2 2026.
• Badoo App and Other — Includes Badoo and legacy Bumble For Friends; $38.8M in Q2 2026 (down 17.1% YoY). Had 1.08M paying users in Q2 2026.

Recent performance

For Q2 2026, total revenue was $210.5M, down 15.2% YoY. Net loss was $127.9M, including a $169.3M impairment charge, compared to a $367.0M loss with a $404.9M impairment in Q2 2025. Adjusted EBITDA was $72.9M (34.6% margin), down from $94.6M (38.1% margin) a year ago. Total paying users fell 16.4% to 3.16M, while total ARPPU rose 1.2% to $21.96. Full-year 2025 revenue was $965.7M with a net loss of $693.1M.

Strategy

Management is investing in product innovation, technology, and brand, including completing a platform migration, transforming matching algorithms, and introducing new ways for members to start conversations and meet in person. They are building toward new group experiences and reimagining Bumble to improve member engagement. The company is also focusing on financial discipline, with Adjusted EBITDA and free cash flow conversion improving in the first half of 2026.

Risks

• Member retention and growth — Declining paying users in both Bumble and Badoo segments could reduce revenue if trends continue.
• Competition — Members may shift to competing dating and social apps, pressuring engagement and conversion.
• Product transition execution — Investments in platform migration and new features may not deliver expected member engagement or revenue benefits.
• Impairment charges — Recurring goodwill or intangible impairments (e.g., $169.3M in Q2 2026) indicate reduced asset valuations and could continue.

Outlook

For Q3 2026, management expects total revenue of $205M to $213M, with Bumble App revenue of $167M to $173M, and Adjusted EBITDA of $56M to $60M. The company is deliberately investing in product and technology to position for long-term growth. Actual results may differ materially due to forward-looking uncertainties.