Chanson International Holding
Key statistics
from XBRL data in SEC filingsAI briefing
from the latest 10-K, 10-Q and 8-K eventsChanson International Holding is a Cayman Islands holding company operating a bakery chain in Xinjiang, China, and three bakery stores in New York City.
What they do
Chanson operates 63 bakery stores in Xinjiang under the 'George Chanson' brand through Xinjiang United Family, George Chanson Trading, and 53 VIEs, and also runs three bakery stores in New York City through wholly-owned U.S. subsidiaries (Chanson 23rd Street, Chanson Broadway, Chanson 3rd Ave). The company is headquartered in Urumqi, Xinjiang, China.
Revenue drivers
- PRC Stores (Xinjiang bakery chain) — 63 stores under the 'George Chanson' brand in Xinjiang, operated by Xinjiang United Family, George Chanson Trading, and VIEs; this is the primary revenue source.
- U.S. Stores (New York bakeries) — Three stores in New York City (23rd Street, Broadway, 3rd Ave) operated by wholly-owned U.S. subsidiaries; contributes incremental revenue.
Recent performance
For fiscal year 2025, revenue was $18.3M, essentially flat versus $18.2M in 2024. Net income fell sharply to $187,540 in 2025 from $756,285 in 2024. Diluted EPS dropped from $3.68 in 2024 to $0.03 in 2025. Operating cash flow was $2.9M in 2025 versus $3.5M in 2024. Balance sheet at December 31, 2025 shows total assets of $82.0M, total liabilities of $25.8M, and shareholder equity of $56.2M.
Strategy
The company is expanding its U.S. presence through its New York stores and continues to operate its core Xinjiang bakery chain. It has recently created a new PRC subsidiary, George Chanson Trading, incorporated in March 2025, likely to support or expand its domestic operations. No further explicit strategy details are provided in the filing excerpts.
Risks
- VIE dependence — The company relies on 53 variable interest entities, many owned by the Chairman and other related parties, creating potential control and governance risks.
- Profitability volatility — Net income has swung from losses to small profits over the last five years, including a $1.3M loss in 2022 and a net income of only $33,588 in 2023.
- Geographic concentration — A large portion of revenue comes from a single region (Xinjiang) and the U.S. stores are limited to three locations in New York City.
- Regulatory and legal environment — Operating in China involves complex PRC regulations, and the company's foreign private issuer status may expose it to additional compliance and legal risks.
Outlook
Management does not provide specific forward-looking guidance in the excerpts provided. The company is likely to continue focusing on its existing store base and U.S. expansion. Recent incorporation of a new subsidiary suggests ongoing operational adjustments.