Holistic Asset Finance Group Co., Ltd.
Key statistics
from XBRL data in SEC filingsAI briefing
from the latest 10-K, 10-Q and 8-K eventsHolistic Asset Finance Group Co., Ltd. (OTC: HAFG) is a Nevada-incorporated holding company whose operations run through subsidiary Wombat Australia Holdings Pty Ltd, providing digital marketing and video production services in Asia plus export trading of products.
What they do
Through Wombat Australia Holdings Pty Ltd, the company delivers digital marketing, offline advertising and video production services in Singapore, Taiwan, Australia and Hong Kong, including online campaign execution and offline marketing. It also runs a Products Sale and Export Trading line that sold Australian-branded nutrition, health and wellness products in Taiwan via offline group-buying in 2024 and began non-wellness export trading in 2025. In the second quarter of 2026 it launched an integrated supply chain consulting service and resumed product trading revenue.
Revenue drivers
- Digital Marketing and Video Production — Marketing, offline advertising and video production services in Singapore, Taiwan, Australia and Hong Kong; generated $96,618 (94% of total revenue) in 2024 and $1,784,075 (100% of total revenue) in 2025.
- Marketing and Supply Chain Consulting Service (2026) — Services grouping that includes the newly launched integrated supply chain consulting service; generated $721,488 (69.0% of total revenue) in Q2 2026 and $1,494,140 (72.4% of total revenue) for H1 2026.
- Products Sale and Export Trading — Wellness product sales in Taiwan generated $6,559 in 2024 and $0 in 2025 because 2025 export transactions had not met revenue recognition criteria; generated $323,621 in Q2 2026.
Recent performance
Total revenue rose from $103,177 in 2024 to $1,784,075 in 2025, a 1,629.1% increase attributed to Hong Kong expansion and larger integrated marketing campaigns. Cost of revenue rose from $10,298 to $1,651,985, producing gross profit of $132,090 in 2025 versus $92,879 in 2024. The company still reported a net loss of $137,167 in 2025, narrower than the $182,307 loss in 2024, with diluted loss per share of $0.0019 versus $0.0033. Quarterly revenue was $1.2M for 2025-09-30, $94,947 for 2025-12-31, $1.0M for 2026-03-31 and $1.0M for 2026-06-30. At 2026-06-30 the company reported total assets of $1.6M, total liabilities of $2.0M, shareholders' equity of -$367,357 and cash of $48,749.
Strategy
Management attributes 2025 growth to expanding into the Hong Kong market and executing larger integrated campaigns combining online and offline promotion. The company is shifting away from wellness product sales toward service-based operations, while continuing export trading in non-wellness products and recognizing revenue only when control transfers. In the second quarter of 2026 it launched an integrated supply chain consulting service and added sourcing, procurement and trading services based on customer demand. Management states it is expanding into other Asian regions beyond Singapore, Taiwan, Australia and Hong Kong.
Risks
- Going concern doubt — The company cites its accumulated deficit, net losses of $182,307 in 2024 and $137,167 in 2025, and a working capital deficit as of December 31, 2025 as raising substantial doubt about its ability to continue as a going concern.
- Revenue concentration and volatility — Digital marketing services accounted for 94% of 2024 revenue and effectively 100% of 2025 revenue, and quarterly revenue has swung from $1.2M (2025-09-30) to $94,947 (2025-12-31) to $1.0M (2026-06-30).
- Thin margins and rising delivery costs — Cost of revenue rose 15,941.8% to $1,651,985 in 2025 against $1,784,075 of revenue, leaving gross profit of only $132,090 and a net loss despite the revenue surge.
- Cash flow and financing risk — Operating cash flow was $8,272 in 2024 and -$5,197 in 2025, with only $48,749 of cash at 2026-06-30 against $2.0M of total liabilities, and the company states it cannot assure sufficient operating cash flow or access to equity or debt financing.
Outlook
Management says revenue from 2025 export trading transactions that had not yet met revenue recognition criteria is expected to be recognized in future periods upon completion and transfer of control of goods. The company expects to continue expanding its marketing services into additional Asian regions and has added an integrated supply chain consulting service and product sourcing/trading services. It cautions that forward-looking statements are subject to the risk factors in its Form 10-K filed March 27, 2026, and gives no update undertaking.