Mobivity Holdings Corp.

What they do

Mobivity develops and operates proprietary platforms that let brick-and-mortar brands and digital-first enterprises run data-driven marketing campaigns. Its core platform, Recurrency, transforms point-of-sale data into usable intelligence, measures and predicts guest frequency and spend, deploys and attributes one-time-use offer codes, and delivers 1:1 offers. The platform is sold as SaaS to convenience and quick service restaurant brands and also powers Connected Rewards, which rewards users with real-world products for digital actions.

Revenue drivers

• SaaS loyalty platform — Recurrency is delivered as a Software-as-a-Service platform used by convenience and quick service restaurant brands to build and engage loyal customers.
• Connected Rewards — Enables businesses to reward users with real-world products for actions taken in digital environments, charged per unique action such as a per-install or per-engagement fee.
• Mobile casual game publishers — The company says its customers include some of the largest mobile casual game publishers in the world.
• Convenience and QSR brands — The company says its customers include some of the largest convenience and quick service restaurant brands in the world.

Recent performance

Annual revenue was $13.3M in 2020, $8.2M in 2021, $7.5M in 2022, and $1.1M in both 2023 and 2024. Annual net loss was $2.9M in 2020, $8.3M in 2021, $10.1M in 2022, $12.1M in 2023, and $10.2M in 2024. Operating cash flow was negative each year, including -$6.1M in 2024. Quarterly revenue was $243,957 for 2024-12-31, $513,311 for 2025-03-31, $939,535 for 2025-06-30, and $853,614 for 2025-09-30. At 2025-09-30, total assets were $3.0M, total liabilities were $27.1M, shareholder equity was -$24.1M, and long-term debt was $16.9M.

Strategy

Management's stated objective is to build a mobile marketing technology product that bridges in-person and digital environments, giving digital-first businesses a way to engage and retain customers with real-world products and offers. The company says it intends to exploit the competitive advantages and operating leverage of its Recurrency platform and to evolve its sales and customer support infrastructure for the digital marketing landscape. It also says it will continue to search for and acquire complementary businesses and technologies, targeting companies with an established revenue base, defensible technology, expense-reduction opportunities, and strong sales teams. The 10-K states that acquisitions have historically been consummated using a combination of common stock and cash.

Risks

• Going concern and negative equity — At 2025-09-30 total liabilities of $27.1M exceeded total assets of $3.0M, leaving shareholder equity of -$24.1M and long-term debt of $16.9M.
• Persistent losses and cash burn — The company reported net losses of $10.2M in 2024 and negative operating cash flow of $6.1M in 2024, continuing a multi-year pattern.
• Revenue decline from historical levels — Annual revenue fell from $13.3M in 2020 to $1.1M in both 2023 and 2024.
• Dependence on large customers — The company states that its customers include some of the largest mobile casual game publishers and convenience and QSR brands in the world.

Outlook

The provided excerpts do not include management's specific forward guidance on revenue, profitability, or cash needs beyond the strategic priorities described. The company describes evolving its sales and customer support infrastructure and continuing to pursue acquisitions of complementary businesses and technologies. No timeline or financial targets are given in the source material.