Mobiquity Technologies, Inc.

What they do

Mobiquity develops and operates software platforms for digital advertising execution, audience analytics, and publisher monetization. Its core platform, ATOS, automates buying, selling, delivery, and measurement of digital ad inventory across mobile, desktop, CTV. MobiExchange is a SaaS data intelligence platform for analytics and audience segmentation, while CMOne (formerly AdHere) helps publishers manage first-party data and comply with privacy regulations. The platforms can operate independently or as an integrated stack.

Revenue drivers

• ATOS Platform — Core programmatic advertising platform; processes approximately 10 billion advertising opportunities per day; generates revenue from ad serving and demand-side functionality.
• MobiExchange Data Intelligence Platform — SaaS platform for data ingestion, analytics, and segmentation; revenue from subscriptions and analytics tools; hosted on AWS.
• CMOne Publisher Platform — Publisher monetization and compliance platform (formerly AdHere) with AI-assisted optimization and consent management; revenue from publisher fees.

Recent performance

For fiscal year 2025, revenue was $112,316 (down from $2.1M in 2024) and net loss widened to $10.4M from $8.6M. Operating cash flow was negative $5.4M in 2025 versus negative $2.4M in 2024. Quarterly revenue has been volatile: $12,613 (Q1 2025), $31,108 (Q2 2025), $117,074 (Q3 2025), and $18,440 (Q1 2026). As of March 31, 2026, cash and equivalents were $138,933, total assets $4.7M, and shareholder equity $134,901.

Strategy

Management aims to provide a de-fragmented advertising technology ecosystem, consolidating multiple vendor functions into a unified operating system. The company is expanding through partnerships, including with Context Networks, to enter casino gaming networks and digital out-of-home (DOOH) media. Focus is on leveraging AI and machine learning, privacy-compliant data usage, and vertically integrated platforms. CMOne addresses the decline of third-party identifiers by enabling first-party data activation and consent management.

Risks

• Going concern risk — Management has concluded that recurring losses and negative cash flows raise substantial doubt about ability to continue as a going concern; auditor has included explanatory language for past several fiscal years.
• Revenue decline — Annual revenue dropped from $2.1M in 2024 to $112,316 in 2025, and Q1 2026 revenue was only $18,440.
• Cash and liquidity constraints — Cash and equivalents were only $138,933 as of March 31, 2026, with long-term debt of $2.4M and total liabilities of $4.6M.
• Dependence on financing — The company relies on private equity and other financings to fund operations, as indicated in risk factors.

Outlook

Management expects industry growth, citing estimates that global programmatic advertising spending exceeded $595 billion in 2024 and is expected to surpass $800 billion by 2028. The company plans to expand through partnerships in specialized environments like casino gaming. However, no assurances are given that operations will generate consistent or predictable revenue or become profitable.