comScore, Inc.

What they do

Comscore provides audience measurement, advertising verification, and consumer segments for media platforms including linear TV, connected TV, digital, mobile, and theatrical. Its products are organized into two solution groups: Content & Ad Measurement and Research & Insight Solutions. The company uses proprietary data science to unify person- and household-level viewing data across devices, enabling advertisers and media companies to plan, transact, and optimize campaigns.

Revenue drivers

• Content & Ad Measurement — Legacy subscription-based syndicated offerings (linear TV, digital, streaming, theatrical box office) plus transaction-based cross-platform products (Proximic, Activation, Cross-Platform Campaign Results, Comscore Content Measurement). This group drives the majority of revenue; Q2 2026 revenue decreased 11.7% due to lower Syndicated Audience revenue.
• Research & Insight Solutions — Custom solutions including tailored data feeds and integrations. Q2 2026 revenue decreased 9.2% due to lower renewals and reduced deliveries of custom digital products.
• Proximic by Comscore — Transaction-based product for programmatic advertising activation. Cross-Platform revenue decreased 2.1% in Q2 2026 driven by lower Proximic usage, partially offset by CCM growth.
• Movies business (divested) — Legacy theatrical measurement business, sold in Q2 2026 for $70.0 million cash. Contributed $6.2 million revenue in Q2 2026 vs $9.6 million in Q2 2025.

Recent performance

For Q2 2026, revenue was $79.2 million, down 11.3% year-over-year, with net loss of $14.8 million (net loss margin 18.7%). Adjusted EBITDA was $1.3 million, down from $8.9 million in Q2 2025. The company completed the sale of its Movies business and repaid $40.1 million of senior debt. For Q1 2026, revenue was $85.3 million with a net loss of $6.2 million. Full-year 2025 revenue was $357.5 million with net loss of $10.0 million.

Strategy

New CEO Matt McLaughlin launched a transformational ROI-based operating model designed to realign priorities, optimize operations and product development, and focus investment for growth. Key initiatives include launching new and enhanced products, closing multimillion-dollar deals in local TV, expanding Proximic, and delivering AI and Creator solutions. The company also completed the Recapitalization Transaction with preferred stockholders in December 2025, eliminating dividend rights and reducing director designation rights. The sale of the Movies business and repayment of senior debt were aimed at strengthening the balance sheet.

Risks

• Revenue decline and competitive pressure — Q2 2026 revenue fell 11.3% due to lower Syndicated Audience, national TV, local TV, and syndicated digital products, while the market remains highly competitive.
• Dependence on subscription renewals — A significant portion of revenue comes from subscription-based products; customers could terminate, reduce, or fail to renew, hurting financial results.
• Data and methodology accuracy — Delivering inaccurate or untimely information, changing methodologies, or failing to maintain sufficient panels could harm the business.
• Debt and liquidity — Despite debt repayment, the company still carries long-term debt and relies on cash flows; macroeconomic factors could impact demand and increase costs.

Outlook

Management guides full-year 2026 revenue between $315 and $325 million, reflecting the divestiture of the Movies business. They emphasize stabilizing the core business and executing the new ROI operating model to drive sustainable growth. They flag significant opportunities in new and enhanced products, local TV deals, Proximic expansion, and AI/Creator solutions.