Specificity, Inc.

What they do

Specificity is a full-service digital marketing firm incorporated in Nevada on November 25, 2020, headquartered in Lakewood Ranch, Florida. It runs a single operating segment with three services: Tradigital Partners (white-label digital marketing for ad agencies), Put-Thru (digital marketing tech stack for SMBs), and Pickpocket (DIY platform targeting businesses with $500,000-$5 million in annual revenue). The company says its technology uses BiToS and Mobile Advertising Identifiers (MAIDs) to build audiences and reduce bot traffic and ad waste, alongside ad sequencing, audience ID technology, AI integration, CRM integration, and analytics reporting. Revenue comes mainly from recurring fixed monthly digital services agreements billed at the start of each month, plus non-recurring campaign work.

Revenue drivers

• Tradigital Partners — White-label digital marketing sold exclusively to advertising agencies so they can offer digital services under their own brand; no separate revenue figures are disclosed for this offering.
• Put-Thru — Digital marketing tech stack aimed at SMBs at an affordable price point versus enterprise platforms; no separate revenue figures are disclosed for this offering.
• Pickpocket — DIY digital marketing platform for small business owners, designed for businesses with $500,000-$5 million in annual revenue; no separate revenue figures are disclosed for this offering.
• Recurring monthly service agreements — The company states it generates the vast majority of revenue from recurring fixed monthly digital services agreements, billed at the beginning of each month, plus non-recurring launch campaign revenue.

Recent performance

Annual revenue has stayed near $1 million for several years: $1.1M in 2023, $991,143 in 2024, and $1.1M in 2025. Quarterly revenue was $260,050 for the quarter ended September 30, 2025, $266,050 for December 31, 2025, $243,850 for March 31, 2026, and $322,019 for June 30, 2026. Annual net losses have narrowed from $2.4M in 2021 to $554,067 in 2025, with diluted EPS improving from -$0.41 in 2022 to -$0.04 in 2025. Operating cash flow has also improved but remains negative, from -$1.1M in 2021 to -$149,371 in 2025. At June 30, 2026, total assets were $1.6M, total liabilities were $2.4M, and shareholder equity was -$780,695, with cash and equivalents of only $10,314.

Strategy

Management continues to market the same three offerings within a single segment and describes capabilities as acquired through in-house organic development plus work as a tech incubator and early adopter of marketing tools. Revenue is built primarily on recurring fixed monthly service agreements, supplemented by launch and event campaign work. The company states it expects to continue relying on debt and equity financing to maintain operations for the foreseeable future. It operates as an emerging growth company, taking advantage of reduced disclosure and auditor attestation requirements under the JOBS Act.

Risks

• Recurring losses and negative working capital — The company has incurred net losses and negative net working capital since inception and has funded operations with debt and dilutive equity financing.
• Insufficient revenue to cover costs — Management states that for the year ended December 31, 2025 it generated insufficient revenues to cover operating expenses, making historical data a difficult basis for forecasting.
• Minimal cash position — Cash and equivalents were just $10,314 at June 30, 2026 against $2.4M of total liabilities, leaving very little liquidity cushion.
• Reliance on debt and equity financing — Management states it will continue to rely on debt and equity financing, and that equity financing has diluted common stock and hampered its ability to attract reasonable financing terms.

Outlook

Management describes its business prospects only in forward-looking terms and states it expects to keep relying on debt and equity financing to maintain operations for the foreseeable future. Revenue is expected to continue coming mainly from recurring fixed monthly digital services agreements. The company has not disclosed specific revenue or earnings guidance. The Form 10-K/A was filed June 5, 2026 and the latest Form 10-Q was filed August 19, 2026 covering the quarter ended June 30, 2026.