Suja Life, Inc.
Key statistics
from XBRL data in SEC filingsAI briefing
from the latest 10-K, 10-Q and 8-K eventsSuja Life is a better-for-you beverage platform with three brands—Suja Organic, Vive Organic, and Slice—that recently completed an IPO and is focused on functional drinks.
What they do
Suja Life operates two segments: Suja Core (cold-pressed juices and wellness shots under Suja Organic and Vive Organic) and Emerging Brands (healthy functional sodas under Slice). It produces and distributes these beverages through retail partnerships, with a vertically integrated supply chain and manufacturing footprint in Oceanside, CA.
Revenue drivers
- Suja Core — Net sales of $81.9M in Q2 2026, up 9.8% YoY, driven by growth in Vive and Suja shots and cold-pressed juice.
- Emerging Brands (Slice) — Net sales of $3.0M in Q2 2026, up 61.2% YoY, reflecting distribution gains and new product innovation.
Recent performance
In Q2 2026, net sales increased 11.6% to $83.9M from $75.2M a year ago. Gross margin was 46.7%, down from 47.4%, due to unfavorable absorption timing. Net loss widened to $27.8M from $5.7M, including $25.1M in IPO-related costs and $2.3M debt extinguishment loss. Adjusted EBITDA rose 50% to $14.6M, with margin expanding to 17.5% from 13.0%. Cash was $20.6M and total debt was $163.0M as of June 29, 2026.
Strategy
Management aims to grow through broader distribution, optimized retail placement, and targeted marketing to drive household adoption and purchase frequency. They are investing in product innovation to create new consumption occasions and expanding the Oceanside manufacturing footprint for future capacity. The company emphasizes its vertically integrated platform as a cost and competitive differentiator, avoiding price increases to consumers.
Risks
- Category growth moderation — Management notes natural healthy beverage category growth has moderated, with pressures on consumer spending.
- Grocery channel softness — Near-term softness concentrated in the grocery channel is cited in the fiscal year 2026 outlook update.
- High net loss and one-time costs — Net loss widened significantly due to IPO-related transaction costs and debt extinguishment, which could pressure liquidity.
- Heavy debt load — Total debt of $163.0M remains substantial relative to cash of $20.6M and equity of $188.9M.
Outlook
Management updated its fiscal 2026 outlook to reflect near-term grocery channel softness but remains optimistic about long-term growth. They expect to continue capturing whitespace in the functional beverage market while investing in capacity and innovation.